Ché (pronounced Shay) Dyer is a South African creative powerhouse – a blogger, illustrator, yoga teacher and mother-to-be. She’s also a YogaLondon graduate (yay!) who tells us all about her super-romantic engagement story and how falling pregnant in lockdown has changed her whole outlook on her work/life balance.
Being a yoga teacher is a great job. You’re doing something you love, and teaching other people to love yoga as much as you do. But there’s a lot more to being a yoga teacher than just teaching yoga.
Students don’t just turn up by magic – sadly. In order to get students through your door, and then keep them coming, you need to do some marketing. Which for some yoga teachers is a thing they love to hate.
If you have a background in marketing then congratulations, you’ve got a big advantage! But most of us don’t, and have to learn from scratch how to keep our classes full. So here’s a basic ‘how-to’ of yoga marketing, just to get you started. And who knows, you might even start to enjoy it! (more…)