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Get your Asana out of here…The Lululemon Ad campaign for Yoga

Lululemon has long been a lifestyle brand, famous for its athleisure and athletic gear. From their visual branding to the classes they hold in store, Lululemon has been synonymous with sweating your way to health and happiness in high performance, fashionable kit. The brand’s latest campaign takes a step beyond offering a lifestyle, however: now,

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